Sunday, 24 January 2010

Homework _ Week 1

List what you need to find out and where you propose to find it to flesh out your buisness proposal.

- The cost of product (price range), budget or funding of our business.
- Overview of our goals and objectives
- Company Founders
- Legal & External structure
- What makes us unique? -> Research about our competitors, what is already being exist.
- What is needs and who is going to be our customer? Target? End Users? -> Market Positioning
- Financial Projection -> P&L, Cash Flow forecast

Thursday, 21 January 2010

Business & Innovation unit 2010

Week1
19/1
Xing Game and the first 'FASHION LABEL' group work

We came up with an idea of 'Denim' industry, tried to find a distinctive aspects of our business.
Then, we had a short presentation. What is our IDEA and GOAL?
However, undertstanding the context and developing concept took us long time, so the innovativeness of our IDEA was lack in our 'Elevator pitch'.
We discussed our business idea in a follwing order.
Define Keywords -> Maket -> Concept -> End users & Age group -> Needs