Homework Week 6

Summary of my personal vision and values.

My interest in fine art has provided a firm basis of aesthetics in fashion as well. All my work is based on craft art, creating unique aesthetics on its own. Rather than as clothes in fashion, my fashion to possess artistic value and aesthetics is my ultimate objective. For my own development, I will not cease to find the approaching solutions in fashion from the diverse areas in order to find my own unique fashion identity through my fine art and aesthetics incorporation.

Summary of our company vision and values and brand strtegy brief.
overview of goals and objectives

: to deliver a new concept of customised denim store that provides a wide range of selection to customer

: to revolutionise the denim promotion

1. We offer various size options to customer.
2. Interactive screen in a shop will provide the unique way of fashion application system.
3. The customised design that customer can select the pocket, detail, embroidery etc...


http://www.ogilbypr.com/
http://www.brandchannel.com/
http://www.wolffolins.com/
http://www.sethgodin.com/

Business Unit Week 6

Branding Workshop

Phil Heaton

- What is Brand?

Image of the product in the market.

- Why people chose you?

What makes you special, and what you are famous for?

defining delivering

-Defining Brand Positioning

Outide-in

Inside-out

-Business Positioning

Formative Assessment

Paris Day 9-11th

Premiere Vision

Twice a year, no fewer than 700 weavers from 28 countries present collections in synergy with both the fashion calendar and the apparel industry demands.

http://www.premiere-vision.fr/index.php?page=52&lang=en

Paris Day 5

Introduction to the business plan

We had a short lecture regarding 'Fashion Business Planning' by Jayne.

The business plan aimed at external purposes rather than internal purposes.

Financial Point (bank, partner, investment, manufacturing group)

It is to communicate/attract/convince possible partnership or investment.

1. Motivation _ Logo, name

2. Concept _ Story-> makes them unique, differenciate

-> What makes us unique? What are the most important message?

-> Added value, distinctive, desirable idea.

3. Pre- Business Plan _ Market study -> Price point, budget

Paris Day 3

Market study

-Saint Honore District

-Concept store _ Colette

Paris Day 2

Market study

Department Stores - Printemps

Analyse the floor segments, Core items, Brand positioning, Display

Paris Day1

Meeting with Jayne in her office.

Schedule Brief

My Personal expenses 2010

a Sample 12 month Income and Expenditure

-exercising Gantt chart