Introduction to the business plan
We had a short lecture regarding 'Fashion Business Planning' by Jayne.
The business plan aimed at external purposes rather than internal purposes.
Financial Point (bank, partner, investment, manufacturing group)
It is to communicate/attract/convince possible partnership or investment.
1. Motivation _ Logo, name
2. Concept _ Story-> makes them unique, differenciate
-> What makes us unique? What are the most important message?
-> Added value, distinctive, desirable idea.
3. Pre- Business Plan _ Market study -> Price point, budget
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