Business Unit week 7

Market Research_ an overview
Alison Black

-Explore
-Define
-Demonstrate
Explore+ Define= communicate

Quantative Research
-questionaires
- large number of respondents
- relatively cheap
- Stastical analyse
-who's responding? ->truthfulness
- Graphical representations

Qualitive Research
- Focus Groups
- Interviews
- Observations


Online Travel Agency Trips of their lifetime
Group workshop with Foteini

Age: 20-30

SN facility to allow people to get in groups.

Man's prefer!= Woman's

Research if the idea is worthy.

What method research would you use?

1. Previous research? Search for preferences people have already made.

2. Quantitive: Questionnaires Qualitative: Focus group = Interviews: Pay 8 people from each focus group

3. Research observations

Who would you get into that research?
> Our focus group: 20-30 active SN users (Twitter, Facebook, Bebo)

How would you recruit them?
> Incentive? Reach them by e-mail, create a Fb app. Very few questions. Large number of
people. Vouchers?
> Seperation: By age, sex, occupation, location, social position.

What questions would you ask?
> Destination, Season, Members of group, Min-Max Budget, Means of transport,
> Emotional questions ?!!

What does holiday means to them, designers would get from them. What would you choose to show?
> Stats from the Quant.