Sunday, 21 February 2010
Saturday, 20 February 2010
Paris Day 9-11th
Premiere Vision
Twice a year, no fewer than 700 weavers from 28 countries present collections in synergy with both the fashion calendar and the apparel industry demands.
http://www.premiere-vision.fr/index.php?page=52&lang=en
Paris Day 5
Introduction to the business plan
We had a short lecture regarding 'Fashion Business Planning' by Jayne.
The business plan aimed at external purposes rather than internal purposes.
Financial Point (bank, partner, investment, manufacturing group)
It is to communicate/attract/convince possible partnership or investment.
1. Motivation _ Logo, name
2. Concept _ Story-> makes them unique, differenciate
-> What makes us unique? What are the most important message?
-> Added value, distinctive, desirable idea.
3. Pre- Business Plan _ Market study -> Price point, budget
Friday, 19 February 2010
Thursday, 18 February 2010
Paris Day 2
Market study
Department Stores - Printemps
Analyse the floor segments, Core items, Brand positioning, Display Tuesday, 16 February 2010
Thursday, 4 February 2010
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