Presentation should be visually clear to show our identity as a 'fashion' business. Nibha wrote a mission statement of our business, and Mihwa did some research on press release and social media connection used in fashion industry. So, I summed up the business brief in a short pragraph as I thought it gives clearer summery of our business.

SAMPLE POP-UP BOOK

To give our customer more options to select their choices, I was thinking about something they can touch, feel, and see as an object. So I came up with a shape of 'Pop-up book' which contains fabric swatches, pocket design samples and the drawing pad that you can design your own denim. It will be displayed in our store, so customer can have a look as well as the interactive screen installation.

LEFLEAT

Folding Leaflet.

I remember when I was travelling in Copenhagen, Denmark, there was an exhibition and they had a brochure of this kind of folding shape. So I applied this idea to our leaflet design, two different images you can see from each side gives customer more fun and this image shows our brand identity as well.

SHOPPING BAG

WEBSITE

MY FIRST WEBSITE DESIGN!!

I haven't studied the web design, but I am really interested in graphic design. So I like looking at graphic magazines and whenever I find interesting colour match, structure, layout and theme, I take a picture to record as a research. So after I design the brochure, I asked a advice from Ray who is a graphic web designer, regarding the general idea of 'web design'. He said, the good website should contain clear main page and the menu criteria, so viewers can see clearly what contents they want to explore. The minimum number of clicks should lead viewer to the contents that includes information they are seeking.
Also, it is important to put the image according to the importance and relations to the contents of each pages. Title image should be re-sized and the user customised part should be emphasised.

So these are the outcomes!

INVITATION CARD

I also designed the invitation card to host people when we have a opening show case.
The company statement was included and the location and time is indicated in this card.

Dear customer,
We are pleased to inform you that our new storewill be opened at our showroom.

Please visit ouropening event party at March 27th.

DenimYourself is opening a store which is the ultimate resource for the perfect jeans.

We give you the greatest selection while you make your own denim. It's all at your fingertips.
We at DenimYourself, work towards setting a new standard for the industry in order to revolutionize the denim world, Thereby embracing a whole new stage in promoting denim. Through our website we give you a direct access to the whole range of denim fabric, washes, prints, embroideries, fits and back pocket options to choose from. What’s more, we provide with fit expertise by our fashion consultants once you visit the store. You are just a click away from customizing a great pair of jeans for yourself.
It's quick and easy.It's customized.It's DenimYourself.

And this is the printed prototype, I stitched to give them more 'hand' feelings in it.

BUSINESS CARD